1. The theory of marketing your launch
2. Deciding on the nature of your launch - limited or ongoing?
2.1. The mindset behind picking a launch target
3. Mapping out your timeline
4. Defining the messaging of your offering
5. Structuring your platforms for success
6. Creating your sales page
7. The three stages to your launch
9. Should you have a waitlist?
10. Should you host a free challenge or workshop?
11. During-launch content
12. Bonuses and discounts - pros and cons
13. Creating your content plan
14. How your platforms differ in your content plan
15. Creating energy and excitement in your content
16. Cutting out the overwhelm and how to set yourself up well